As lots of you understand, Dale Earnhardt Jr. is hanging up his racing swimsuit and retiring from NASCAR in just some weeks, and as a substitute of going the somber route, long-time sponsor Mountain Dew is staying true to their model, releasing a humorous tribute piece starring the one and solely Kenny Powers.. err, Dewey Ryder.
Watch as future legendary driver Dewey Ryder breaks the information to Junior that he’s taking on for him, regardless that he’s by no means pushed a inventory automobile. “Pfft. I’m Dewey Ryder, the rightful inheritor to this throne.”
So how did Earnhardt react? “This bought bizarre,” he tweeted.
Dewey even launched a press launch, which he wrote himself:
What’s up, racing followers. I’m Dewey Ryder, right here to announce the largest racing information since lug nuts. Me. The one particular person able to filling Dale Earnhardt Jr.’s inexperienced firesuit when he retires on the finish of the season. And because the good-looking new face of Mountain Dew, I’m issuing this official press launch whereas I chug that daring, citrus nectar.
I’ll be choosing up proper the place Junior left off. Driving quick vehicles. Endorsementing. Mainly, the identical stuff that he does.
Whereas I’ve by no means truly pushed a inventory automobile, I do know sufficient to be harmful. Now, chances are you’ll be asking your self, “Aren’t you Danny McBride, the world’s funniest actor? What are you doing racing vehicles?” To which I say, “Pfft. I’m Dewey Ryder, the rightful inheritor to this throne.”
That is certainly a bittersweet announcement for a few of you. Dale Jr. and Mountain Dew have been companions since 2008. Dale Jr. is tremendous widespread and everybody says he’s a swell man. However each time a inventory automobile door closes, one other inventory automobile door opens [editor’s correction: stock cars do not have doors] and I’m right here to choose up the mantle.
For the longer term generations, I videotaped the passing of the torch second and it’s on the interweb proper now. It’s an actual tear jerker. Whereas this was fully 100 p.c my thought, I’m supposed to say it was in collaboration with the advert nerds at BBDO. You’ll be able to witness the momentous event right here and on NBCSN Sunday, Oct. 29, in the course of the Martinsville Speedway race. You’re welcome.
However don’t simply take my phrase for it. After I spoke to my buddy, Dale Jr., he stated, and I quote, “My partnership with DEW goes again virtually a decade and it’s been an incredible experience. I knew the man who’d come after me could be somebody particular, and Dewey’s positively… effectively, he’s somebody.”
DEW can again that up too. “Dewey has no racing expertise. No coaching behind the wheel. And, we don’t know how that is going to work out,” stated Chauncey Hamlett, Senior Director of Advertising, Mtn Dew. “We’ll positively miss seeing Dale Jr. behind the wheel as he begins his retirement, as he’s an unimaginable companion to the model. Dewey Ryder brings one thing we’ve by no means seen earlier than, from the way in which he holds a bottle of DEW to his daring, enjoyable and boundary-pushing fashion.”
There you’ve it. To recap, Dale Jr. is retiring and I’m the brand new mannequin – the improve – if you’ll.
Keep tuned. Down the highway there will probably be extra Dewey for a lot of moons to come back. To affix the dialog, simply observe @MountainDew on Fb, Twitter, Instagram and Snapchat and use the hashtag #DeweyRyder.
For extra info, have your folks name the DEW folks. Dewey out.
Humorous stuff.. Whereas we gained’t actually see Dewey racing within the upcoming NASCAR season, the motion needs to be sizzling and heavy because the drivers race in direction of that checkered flag. Chase Elliott is our early favourite, however you may take a look at the betting odds comparability to see who they assume goes to deliver house the win!
What do you consider Dewey Ryder taking on for Dale Earnhardt Jr.?